Chemicals in Madison Reed Hair Coloring Products Cause Hair Loss, Scalp Irritation, Class Action Claims

Chemicals in Madison Reed Hair Coloring Products Cause Hair Loss, Scalp Irritation, Class Action Claims

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A proposed class motion alleges Madison Reed hair colour merchandise are far harsher than the corporate lets on and have been identified to trigger hair loss, breakage, shedding, scalp irritation and different harm to a consumer’s hair. 

The sprawling 102-page lawsuit says that Madison Reed positions its “salon-quality” hair colour merchandise as much less harsh on hair, particularly as a result of they don’t include ammonia; nevertheless, one of many chemical compounds discovered within the hair dyes, ethanolamine, just isn’t solely constructed from ammonia however has been scientifically proven to trigger extra harm to hair than the chemical it changed.

Based on the case, ethanolamine is a identified irritant constructed from ammonia and ethylene oxide, which is acknowledged by the U.S. Environmental Safety Company as a carcinogen. Because the go well with tells it, Madison Reed deliberately fails to open up to shoppers that quite a lot of the elements it makes use of to interchange “harsher” chemical compounds like ammonia are themselves dangerous.

…the Merchandise’ entrance label communicated to Plaintiff and members of the Class the false message that the Merchandise had been safer as a result of they didn’t include these elements, regardless that their replacements had been simply as unhealthy, some even a lot worse since they had been partly composed of identified carcinogens…”

The grievance, filed in New York on February 7, alleges that Madison Reed is properly conscious of the hazard its hair colour merchandise pose but gives no warning to shoppers and, actually, continues to assert in its pervasive ads that the dyes are light, secure and wholesome for hair. Moderately than inform customers that its “freed from” ammonia hair dyes would want to incorporate an ingredient that capabilities equally to ammonia, Madison Reed as an alternative gives a “barely intelligible” elements checklist rife with extremely advanced chemical compounds {that a} affordable purchaser “just isn’t more likely to find out about,” the case says.

“So far, Defendant has not recalled the Merchandise, has not supplied any warnings of the identified dangers, has not reformulated the Merchandise, has denied that the Merchandise trigger the reported well being points, has not supplied its prospects any compensation for his or her damages and continues to tout by way of radio commercials, its web site, mailers and elsewhere that the Merchandise include ‘good’ elements and are devoid of ‘harsh elements,’” the lawsuit summarizes.

The plaintiff says that previous to the COVID-19 pandemic lockdown in New York, she would have her hair dyed at an expert salon. Round September 2020, the plaintiff started to think about dying her hair at dwelling and, after performing some analysis, settled on utilizing Madison Reed’s merchandise beneath the idea that they had been more healthy and safer, the go well with says.

The girl claims that she “instantly began shedding hair” after utilizing Madison Reed merchandise.

Substitute elements are simply as dangerous, lawsuit says

The go well with describes Madison Reed as an organization that touts itself as sincere and centered on utilizing elements which can be much less harsh on the well being of a consumer and their hair than historically formulated dyes. The case says the introduction of Madison Reed merchandise to the market was “refreshing and highly-welcome” given conventional everlasting hair colour merchandise are identified to include irritating chemical compounds comparable to ammonia.

Madison Reed’s main advertising and marketing message, the lawsuit stresses, is that its hair coloring merchandise are free from sure “harsh elements” sometimes present in hair dyes, particularly chemical compounds like PPD, resorcinol, parabens, phthalates and SLS, amongst others. Ammonia, as an illustration, is “very poisonous” and “potent sufficient” to clear a room, the go well with says, and PPD is understood to trigger allergic reactions in some customers, in keeping with the case. General, Madison Reed’s widespread promoting has been “very efficient” at convincing shoppers that its merchandise are gentler and safer than competing hair dyes, the submitting says.

Sadly for customers, the case relays, the ingredient that Madison Reed changed PPD with is the “nearly unknown” PTDS, which “nonetheless causes an allergic response in a whopping 1 out of each 2 people” allergic to the unique chemical. Equally, Madison Reed’s substitute for ammonia is however an ammonia by-product identified to break hair, the go well with says.

“Certainly, a number of research which were delivered to Defendant’s consideration, have proven that ethanolamine is extra dangerous to hair and human well being than ammonia,” the case relays.

The grievance later alleges that Madison Reed’s substitute of resorcinol, which in conventional merchandise reacts with a hair colour developer comparable to hydrogen peroxide to bond dye completely to hair, with a chemical known as 2-methylresorcinol just isn’t as secure for customers as the corporate represents. Based on the go well with, 2-methylresorcinol has been listed as a possible endocrine disruptor. Additional, given the minimal quantity of information about 2-methylresorcinol, which the case calls a “concern,” Madison Reed’s illustration that its merchandise are free from resorcinol serves solely to “present shoppers with a false sense of hope that no matter has been used to interchange it’s much less dangerous,” in keeping with the case.

Case claims Madison Reed hears consumer complaints, does nothing

Because the lawsuit tells it, Madison Reed is properly conscious that its representations of its hair dye don’t match actuality and has responded to a waterfall of complaints by refuting shoppers’ experiences and persevering with to assert the merchandise don’t trigger hair harm.

Moderately than take accountability for the alleged harm its merchandise have triggered, Madison Reed has blamed customers’ hair loss and scalp irritation on different danger components, together with being pregnant, and stressors comparable to weight reduction, surgical procedure, and hormonal contraception drugs, in keeping with the lawsuit. The corporate has even claimed that hair breakage skilled by customers was resulting from using sure sorts of pillowcases, the go well with says.

Madison Reed, seemingly “[u]ndeterred by medical science,” has additionally tried to persuade shoppers that its merchandise don’t trigger hair loss as a result of hair dye “can’t penetrate the scalp,” the lawsuit claims, noting that dermal absorption is “universally acknowledged by the medical group and U.S. authorities companies.”

The sheer quantity of client complaints in regards to the hair colour merchandise, together with the corporate’s response, make it clear that Madison Reed is “well-aware that it has an enormous drawback on its palms,” the lawsuit says. Nonetheless, the defendant has seemingly chosen to face pat and play protection moderately than meaningfully handle shoppers’ considerations and the alleged dangers posed by its hair coloring merchandise, the grievance asserts:

Remarkably, Defendant stays steadfast in its protection of its harmful Merchandise and messaging by persevering with to shift any blame to shoppers or to different extraneous components, by misstating universally accepted ideas of medical science, i.e. denying that dermal absorption can happen via the scalp, and by vigorously defending litigation commenced in opposition to it due to its misrepresentations of the Merchandise, in an effort to clear its hair dyes of any wrongdoing in order that it could proceed to show a revenue.”

Who does the Madison Reed lawsuit look to cowl?

The case appears to characterize all shoppers who purchased Madison Reed hair coloring merchandise in New York in the course of the fullest period allowed by law.

What if I don’t reside in New York?

Presently, the proposed class motion detailed on this web page appears to cowl solely New York residents who’ve purchased Madison Reed merchandise. For those who reside in one other state and wish to know extra about your authorized rights, you might wish to attain out to a category motion legal professional in your space. (Google is an effective place to start out.) Many attorneys provide free consultations and would be capable of provide you with extra particulars on the best way to proceed.

I take advantage of Madison Reed merchandise to paint my hair. How do I get entangled?

When a case is initially filed, there’s often nothing a person needs to do to join or be certain they’re concerned within the class motion. It’s provided that and when a lawsuit settles that the folks “lined” by the go well with, referred to as “class members,” have to act, which generally entails filing a claim form on-line or by mail.

One other factor to notice is that class motion lawsuits usually take some time to work via the authorized course of, often towards a settlement, dismissal or arbitration exterior of court docket. For those who’ve purchased or in any other case used Madison Reed hair colour merchandise, or just wish to keep within the loop, join’s free weekly newsletter.

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